Electric cooperatives were built on a simple promise: neighbors coming together to provide a service they could not secure on their own. At Trinity Valley Electric Cooperative, that promise continues today in the way we deliver power, support our communities, and serve our members. Our 2026 theme, Here. For You., reflects that commitment.

This campaign is not just a slogan. It is a reminder of who we are and why we exist. Every decision we make begins with one question: What best serves our members?

Here when you call. When you click. When you walk in. Member service looks different today than it did when TVEC was founded, but the heart behind it has not changed. Some members want to talk with a real person at one of our offices. Others prefer to handle everything online. Many want both options depending on the day.

Here. For You. means meeting members where they are. Tony Watson, Chief Operating Officer and Assistant General Manager, is the first feature in our new Here. For You. article series in Texas Co-op Power. With 42 years of service to TVEC, Tony’s story is one of persistence, learning, and dedication to members. From his early days on line crews to leadership roles in substations and engineering, Tony has always focused on doing what is best for the people we serve. As he prepares for retirement in 2026, Tony reminds us that the heart of the cooperative is still people serving people.

Member Service Minute is our new monthly feature in Texas Co-op Power that highlights the people who serve you at TVEC. The first edition introduces Linda Hinson, a 20-year veteran of Member Services who loves helping members every day, and you can find her responses in this month’s magazine on page 20. This series is part of our 2026 commitment, Here. For You. Your co-op is made up of real people who live and work in your communities, and we look forward to sharing their stories throughout the year.

We are here to provide safe, reliable, and affordable electric service. We are here to listen. We are here to help you understand your energy use, prepare for storms, and plan for the future. Most of all, we are here because you are not just customers. You are members, and this is your cooperative.

In 2026 and beyond, you will see Here. For You. throughout our communications and programs, as well as in our featured stories about the people who make your cooperative work.

We are here. We are for you. And we are grateful to serve.